Three marketing factors affect every property transaction, Presentation, Promotion and Price.

Property Presentation

Professional staging and styling ensures your property is presented to the market in the most inspiring and exciting way possible.  At KW Toby Box, we’re not the same as other estate agents, so professional staging and styling advice is included as part of our amazing marketing service.  Our team of professional experts will identify and showcase exactly what makes your property so extraordinary and unique.

By focusing and highlighting the major lifestyle advantages your property delivers, we aim to create a real ‘Wow’ factor.  

Numerous studies have shown that well staged and styled properties are proven to sell in less time and for more money.  It makes perfect sense when you think about it.  It’s a perfect way to impact your local property market and truly stand out from the crowd.

You can read more about creating a WOW factor on our Blog.

Property Promotion

KW Toby Box will create you a personally tailored, creative, and professional marketing campaign.  We aim to strike the perfect balance between traditional marketing techniques and the latest high-tech online marketing strategies.

Because of our relentless attention to detail, we don’t rush your property to market like some other agents might suggest.  I’m sure you’ll appreciate that excellence takes time, so each property we market may take three or four weeks, or sometimes even longer to properly prepare for market.  Good things in life, as they say, are worth the wait… Professionally staged bathroom

Each property is treated individually, and we draw on some or all of the following:

  • Professional Photography & Videos – Incorporating the latest photographic and video techniques and technologies to ensure your property looks stunning and stands out from the crowd.
  • Sales Boards – Placing a sales board outside your property will alert local interest and can often spark interest from unexpected sources.  We highly recommend that every property sale includes the strategic placement of a sales board.
  • Specialist Marketing Brochures with Creative Copy – Overlooked by many estate agents these days, however, a bespoke ‘coffee table’ magazine brochure ensures your property is presented wonderfully offline as well on.  You’ll definitely want to show this to all your friends and family. 
  • KW Online Marketing – KW AI (Artificial Intelligence). Our high-tech social media marketing platform, has built-in custom audiences to target suitable buyers specifically for your property.  The AI technology then continues to learn how to improve the campaign, and attract you more potential purchasers.
  • Property Portals – As expected, your property will be listed on the main UK property portals, Rightmove, Zoopla, OnTheMarket and Boomin.  Your property will also be included on the Keller Williams website, exposing your property to a network of c.190,000 KW agents and clients across the world.
  • Open Days – If appropriate, we’ll create a property open day event, designed to create a local buzz and show off your property in actions and at it’s very best.  Open days provide potential buyers with a real opportunity to get an in depth feeling and experience of what it’s really like to make the move.
  • Discreet Marketing Strategy – For those who wish to retain full privacy with their decision to sell, we offer a private off-market sales service.  Please call us for more information.

Property Price

We will agree an appropriate guide price during our Property Consultation appointment.  However, it’s essential to understand how getting the pricing level right affects the sales process.

  • An over-priced home will be evidenced by lack of interest, few viewings, no offers, a longer time on the market, and possibly price cuts—which look bad from the buyer’s perspective.
 
  • A well-priced home at market value attracts interest, attracts buyers, generates viewings, and produces offers, all very quickly. 
 
  • An under-priced home will attract buyers and may sell quickly yet may detract buyers who wonder “what’s wrong with it?” as well as be overlooked by buyers looking in a slightly higher price range.
KW Property Pyramid
If all this seems totally fantastic, it’s because it is…!!  Get in touch today to see how we can assist you with your sale. 
One call could build you a better tomorrow… Tel: 01732 905908.